For Apple fanboys everywhere, there's nothing quite like the ecstasy experienced when unboxing a new Apple product for the first time. But what if you could get your fix without having to shell out the money for a new iDevice? Well, good news.
A group of Melbourne, Australia-based artists known as Greatest Hits recently teamed up with a scent solutions company to bottle the aroma of a brand new MacBook Pro being unwrapped for the first time. The scent, created by Air Aroma, "encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China," the company said in a blog post.
The artists - Gavin Bell, Jarrah de Kuijer, and Simon McGlinn - plan to feature the scent in an art exhibition in Melbourne called "De facto Standard," which runs from April 20 to May 12. During the exhibition, the fragrance will be released into the air by a diffuser, surely evoking emotional memories for Apple fans in attendance.
The artists had initially approached Air Aroma several months ago with the idea to create the scent. To replicate the smell, Air Aroma had a brand new unopened MacBook Air sent to its fragrance lab in France.
"From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples," Air Aroma said.
The company obtained samples of fragrances smelling like glue, plastic, rubber, and paper from its suppliers in the South of France to use in the MacBook Pro scent. Fragrance designers then blended the ingredients until they got the perfect mixture.
But don't get too excited about the prospect of buying a bottle of the MacBook Pro fragrance. The scent was created exclusively for the exhibition and will not be hitting retail shelves.
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